Kirklandbrick

"Kirkland Signature" is Costco's private label brand, used for a variety of products sold at Costco's warehouses and website. Costco introduced Kirkland Signature in 1992, deriving the name from the location of Costco's then corporate headquarters, Kirkland, Washington (their headquarters later moved, roughly 12 miles (19 km), to Issaquah, Washington).[98] It accounts for almost a third of all Costco sales and is growing faster than Costco sales.[99] Many Kirkland Signature products are produced by the same manufacturers as their respective name brands. For example, Kirkland branded bottled water is produced by private label bottler Niagara Bottling,[100] and some of Kirkland's branded coffee is roasted by Starbucks.[101]

The idea for the private label was to provide the appearance of brand name quality products at discounted prices.[102] To counteract the consumer confidence problem common in store-name branding, Kirkland Signature occasionally employs co-branding. According to Costco, while consumers may be wary of same-store branding, they are less likely to be wary of brands that they are familiar with and trust.[103]